Strategic Creative Marketing...Ideas that Work

Client
Various

Challenge
Supply promotional merchandise for meetings, events, tradeshow give-aways, travel documentation and incentive communications.

Solution
Sourced everything from custom-manufactured products and traditional promotional items through to the unique and unusual. Managed the design, print, embroidery, silk-screening, foil-stamping, laser engraving and hand finishing of products that ranged from document holders to 3-D post cards and from truffle table favours to yardsticks!

Response
"The yardsticks were like walking billboards. They were a great, low-cost give-away that were so effective at drawing traffic to our industry trade show booths that we had to reorder to meet the demand. This year we decided to use them for consumer shows."

Challenge
Attract dealers, store managers and key Bell Mobility employees to purchase product and see demos at Toronto and Montreal Trade shows.

Solution
Used the "Dare to Win" incentive program theme and motivational posters to attract attendees to the show booth. They were then invited to pick a key that could open a box containing prize "money" redeemable for a selection of theme-imprinted promotional merchandise.

RS&A provided creative direction, trade show graphics and promotional merchandise.

Response
“Using the recently launched incentive theme helped increased program awareness and provided an immediate, cost-effective solution to our trade show needs."

Challenge
Attract dealers, store managers and key Bell Mobility employees to purchase product and see demos at Toronto and Montreal trade shows.

Solution
On arrival at the show, attendees received a quantity of play money to use at a professional Blackjack table. The croupier invited each person to try for "21" and enter a draw to win Qualcomm product.

RS&A provided creative direction, trade show graphics and event management services.

Response
“Everything looked great and worked well...it was exactly what we wanted.