CASE STUDY - Sales Incentive/
Direct Marketing/Creative Communications
 Client
EMCO/TRANE
Challenge
Reward Canadian Dealers for achievement of sales objectives.
Solution
The "Great TRANE Treasure Hunt" travel incentive was launched using a full colour presentation folder, post card enrolment reminder and magnetic memo board. Subsequently, participants received monthly Captain’s Log mailers that included low cost teasers such as bags of gold gum and gold coins. There were also travel and product quizzes where winners could receive Canon binoculars and cameras.
RS&A provided creative direction, design, copywriting, print production, direct marketing and award fulfilment.
Response
"Your guidance and expertise in developing our inaugural incentive travel program was very much appreciated…In addition to your obvious creative abilities, you also demonstrated your resourcefulness, patience and fortitude during my many absences…I just wish that other vendors were as conscientious and helpful!"
CASE STUDY - Sales Incentive/
Creative Communications/Promotional Merchandise
Client
QUALCOMM
Challenge
Recognize and reward Bell Mobility/MTS/BCTel Dealer store managers and staff for product purchases.
Solution
Developed the “Dare to Win” incentive program which included a full colour promotional folder and awards brochure, Pilot’s Log tracking form, motivational poster and store “Pilot Performance” chart with removable participant plane decals. Also produced performance statements and product knowledge quizzes.
RS&A provided creative direction; copywriting; travel, incentive and promotional merchandise fulfillment; administration; and project management.
Response
“The program creative and quality of awards were superb ... the program generated the highest participation levels in Bell Mobility's history and the competition had to twice revise their incentive point payout!!!…Our High Flyers Award to the Napa Valley was a once in a life time experience. Everything was first class.”
CASE STUDY - Sales Incentive/
Creative Communications 
Challenge
Reward Sun end-user and independent reps for sales of servers and applications.
Solution
Developed the “Power of Partners” incentive program which was launched in a presentation box that included an awards brochure and Elton John “Duets” CD. Also produced monthly performance statements and a prize draw quiz.
RS&A provided creative direction, copywriting, print production, award fulfillment and program administration.
Response
“I was especially pleased with the creative package you put together and appreciated the relevant and timely program information. The POP program achieved our objectives.”
CASE STUDY - Sales Incentive/
Creative Communications
 Client
Corporate Express/Amex
Challenge
Develop travel incentive communication support materials.
Solution
Designed a President’s Club logo that was incorporated into theme letterhead, envelopes, 3-D post card mailers, mousepads and leather key fobs.
RS&A provided design and print production.
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