MARKETING TIPS

1. Keep objectives specific, attainable, well-timed, measurable and acceptable
2. Establish a measuring system and goals that challenge all levels 
3. Define a simple rules structure with no room for misinterpretation
4. Build a budget that includes awards, communications, administration and training
5. Create a theme that is relevant, exciting, reflects your corporate image and provides a call to action
6. Develop communications that promote the program clearly and frequently
7. Communicate standings and achievements on a regular basis
8. Provide interactive training to help participants reach their goals
9. Publicly recognize achievements
10. Evaluate results

Ten Tips on Loyalty Programs

1. Establish marketing objectives and a success measurement system
2. Develop a direct relationship with your best customers
3. Involve all departments in the design of the program strategy
4. Turn customers into unique and privileged members
5. Create compelling customer benefits that can be communicated simply and clearly 
6. Use soft benefits to support the members need for recognition
7. Use hard benefits to create irresistible added value
   
8. Develop an on-going, frequent, relevant and personal dialogue with your customers
   
9. Incorporate a database to support the programs objectives
   
10. Improve and refine the program 

Ten Tips on Award Fulfilment

1. Treat winners as VIPs
2. Fulfil dreams and aspirations with awards that are desirable and achievable
   
3. Use high-quality, brand-name merchandise for lasting ‘trophy’ value
   
4. Steer clear of bargain basement, sell-off, merchandise
   
5. Offer individual travel or experiential awards
   
6. Integrate the program theme into the award selection
   
7. Under-promise and over-deliver
   
8. Avoid redemption leading up to the Christmas season
   
9. Ensure awards are readily available
   
10. Notify winners of any back-orders or substitutions
    

Ten Tips on Incentive Communications

1. Identify with the participants wants and needs.
   
2. Stage an incentive launch and motivational meeting to generate excitement and participation
   
3. Effectively communicate:
   • What they have to do (structure and rules)
   • How they can do it (training)
   • What they can win (awards)
   • How they are doing (performance tracking)
   • What they’ve won (results)
   
4. Write copy clearly and succinctly with no room for misinterpretation
   
5. Secure commitment with enrollment sweepstakes and fast start awards
   
6. Track and communicate individual and team performance
7. Sustain involvement through frequent interactive communications
   
8. Use low-cost promotional teasers and giveaways
   
9. Run quizzes and promotions with special sweepstake prizes
   
10. Publicly announce winners and include recognition awards
    

Ten Tips on Employee Motivation

1. Hold themed quarterly team meetings such as "Western", "50’s", "Mardi Gras"
   
2. Remember employee birthdays or special occasions
   
3. Avoid negative business terms and focus on the positives
   
4. Organize a summer party in the middle of winter
   
5. Serve surprise treats such as coffee, donuts, pizza and popcorn
   
6. Recognize an employee each week with a surprise hour or day off
   
7. Create a committee to organize fun employee events or activities
   
8. Hold casual breakfast meetings with the President
   
9. Reward team efforts with a special lunch, event tickets, hot air balloon ride, golf tournament, a day at the fun park or baseball diamond
   
10. Publicly recognize employees with a photo and description of their achievement on the wall, in a newsletter or e-mail
    
    

Ten Tips on Creating Positive Meetings 

1. Arrive on time
2. Actively contribute
   
3. Challenge and question
   
4. Be concise
   
5. Stick to the agenda
   
6. Build on the discussion
   
7. Fix the future not the past
   
8. Sit cool under fire
   
9. Don’t criticize team members
   
10. Don’t leak confidential information