CASE STUDY - Event Management/
Direct Marketing
 Client
LaFarge/Amex
Challenge
Develop "The LaFarge Way" North America product meeting support materials.
Solution
Designed, printed and custom-manufactured ticket holders as well as luggage tags, agenda booklets, leave behind and "How are we doing" cards. The project also included mail merged personal agendas.
Response
"We can always rely on you to come through for us."
CASE STUDY - Event Management/
Creative Communications
 Client
Ford of Canada/Amex
Challenge
Develop Dealer meeting communication materials for Deerhurst and Château Mont Tremblant.
Solution
For two consecutive years, RS&A have designed and produced ticket wallets, baggage tags, agenda brochures, leave behind cards, appreciation cards, menus and tent cards.
Response
"Despite the tight timelines you delivered on time…The materials looked great."
CASE STUDY - Event Management/
Corporate Marketing
 Client
e-Manufacturing Networks
Challenge
Develop corporate identity, tradeshow marketing support and signage.
Solution
Designed and produced marketing materials and logo for a new Internet company. Integrated the design into business cards, full-colour brochures, back-lit signage, hanging banners and floor signs.
RS&A provided creative direction, final art and print production.
Response
Due to the demand, E-manufacturing requested a brochure reprint.
CASE STUDY - Event Management/
Direct Marketing
 Client
AT&T Canada
Challenge
Develop President’s Club travel recognition award support materials.
Solution
Designed, printed and mail merged personal agenda booklets and travel activity vouchers. In addition, RS&A provided the custom manufacture and embroidery of travel document holders, foil stamped leather luggage tags and silk-screened ID holders (see Promotional Merchandise - Various).
Response
"It is great from my end to know that everything will fall into place and be taken care of - so thank you!"
CASE STUDY - Event Management/
Promotional Merchandise
 Clients
Various
Challenge
Supply promotional clothing for tradeshow staff and meeting and event give-aways.
Solution
Sourced quality, brand name clothing including T-shirts, short-sleeve shirts, windshirts, jackets, etc. Also provided silkscreen and embroidery services.
Response
"The shirts look great. When our Dealers saw them they all wanted one."
CASE STUDY - Event Management/
Creative Communications/Direct Marketing
Client
QUALCOMM
Challenge
Invite Ontario and Quebec Bell Mobility Dealer Principals and key head office staff to attend the launch of a new “flip” cellular phone.
Solution
Created a custom envelope with inserts showing a somersaulting dancer and copy that required the recipient to “flip” the page to read it. RS&A coordinated events in Toronto and Montreal, including venue selection, food and beverage, database marketing, registration, musicians, a/v hire, gift-wrapping and signage.
Response
Following the success of the meetings RS&A were awarded their incentive program, promotional merchandise, events and trade show projects.
CASE STUDY - Event Management/
Creative Communications/Direct Marketing
Client
QUALCOMM
Challenge
Invite Bell Mobility, MTS, BCTel Dealer Principals to attend a product information, incentive launch and fun, all-day event at one of four golf venues across Canada.
Solution
Integrated the “Dare to Win” incentive program aeronautical concept into every aspect of the event including mailing invitations in rocket-shaped water bottles; promotional clothing and merchandise; pilot costume hire, “Top Gun” music and interactive computer game. RS&A also coordinated venue selection; food and beverage; database marketing; registration; a/v hire; and signage.
Response
“The events were a huge success…The Dealers were really impressed with the incentive program especially when they saw the Air Combat award video clip! The interactive computer game was an excellent educational tool that provided great, team-building entertainment.”
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