CASE STUDY - Creative Communications/
Event Management
 Client
Ford of Canada/Amex
Challenge
Develop Dealer meeting communication materials for Deerhurst and Château Mont Tremblant.
Solution
For two consecutive years RS&A have designed and produced ticket wallets, baggage tags, agenda brochures, leave behind cards, appreciation cards, menus and tent cards.
Response
"Despite the tight timelines you delivered on time…The materials looked great."
CASE STUDY - Creative Communications/
Corporate Marketing
 Client
Leadership Management Canada
Challenge
To increase the number of Canadian licensees, formalize a corporate brand identity and improve communications.
Solution
Developed an initial marketing plan that identified the need to develop LMC/licensee web sites and provide licensee corporate identity tools, e-mail newsletters and press releases. To date, RS&A have designed, written and produced a 2-page full-colour advertorial and licensee recruitment brochure.
Response
"The brochure looks great. It impressed the US head office so much that they now recognize they need to do something better."
CASE STUDY - Creative Communications/
Corporate Marketing
 Client
The McDougall Group
Challenge
Develop corporate identity and marketing support materials for a financial services company.
Solution
Designed and produced a full-colour brochure, binder covers, spines and inserts; 2-colour letterhead and business cards; and templates for PowerPoint and e-mail.
RS&A provided strategic marketing, copywriting, design and print production services.
Response
"Your insightful marketing skills were invaluable…Your copywriting was right on the mark. In particular, the positioning statement you developed has now become our underlying mission and commitment to our clients…I would highly recommend your services to any company that is looking for on-target, creative marketing support."
CASE STUDY - Creative Communications/
Promotional Merchandise
 Client
Psion Teklogix
Challenge
Provide an invitation and business gifts for a reception at the Gotêborg Opera House in Sweden that included a performance of an extract from the opera Carmen.
Solution
Integrated a bar of music from Carmen into the graphics of a 2-colour invitation that was inserted into a black envelope and hand delivered to the attendees hotel rooms. The gift was a boxed, high quality, laser engraved pen and light key fob set.
RS&A provided design, print production and promotional merchandise services.
Response
"It’s like everything you do…first class."
CASE STUDY - Creative Communications/
Direct Marketing/Sales Incentive
 Client
EMCO/TRANE
Challenge
Reward Canadian Dealers for achievement of sales objectives.
Solution
The "Great TRANE Treasure Hunt" travel incentive was launched using a full colour presentation folder, post card enrolment reminder and magnetic memo board. Subsequently, participants received monthly Captain’s Log mailers that included low cost teasers such as bags of gold gum and gold coins. There were also travel and product quizzes where winners could receive Canon binoculars and cameras.
RS&A provided creative direction, design, copywriting, print production, direct marketing and award fulfilment.
Response
"Your guidance and expertise in developing our inaugural incentive travel program was very much appreciated…In addition to your obvious creative abilities, you also demonstrated your resourcefulness, patience and fortitude during my many absences…I just wish that other vendors were as conscientious and helpful!"
CASE STUDY - Creative Communications/
All-Employee Program
Client
AT&T Canada
Challenge
Develop a new “President’s Club” logo and Arizona travel recognition award communications.
Solution
Custom designed a die-cut corrugated folder with full colour award highlights and 30 page agenda. The concept integrated Native American graphics, earth tones, leather fastener, foil printing and specialty paper stocks. Also produced matching ticket wallets, destination guides and exclusive room gifts.
RS&A provided creative direction, copywriting, print production and project management.
Response
“I wish you could have been a fly on the wall when all the compliments were being given regarding the participant package. It was a work of art and the best I have ever seen.”
CASE STUDY - Creative Communications/
All-Employee Program
Client
AT&T Canada
Challenge
Develop President’s Club, Mexico travel recognition award communications.
Solution
For year 2, the communications were designed with a similar format to the previous year but with a more corporate look. The folder included a custom fastening; full colour destination highlights; 24 page agenda; team building motivational copy and quotations.
RS&A also supplied matching ticket wallets, destination guides, room gifts and a unique all-employee promotional 3-D post card.
Response
“You rose to the challenge to meet some very aggressive timelines and turn our vision into a reality…Thank you for a superior job writing, designing and producing the many President’s Club communication pieces.”
CASE STUDY - Creative Communications/
All-Employee Program
Client
AT&T Canada
Challenge
Develop President’s Club, Palm Springs travel recognition award communications.
Solution
While retaining the integrity established in previous years, the design for year 3 used a blind embossed logo, distinctive paper stock, motivational quotations, mirage photo background and palm tree graphic.
RS&A provided creative direction, copywriting, print production and project management for the full colour award highlights, 30 page agenda, destination guide and ticket wallets.
Response
“For the third year running another great job. Despite all our last minute changes you were again able to deliver everything on time. Thanks for your patience and understanding.”
CASE STUDY - Creative Communications/
Sales Incentive/Promotional Merchandise
Client
QUALCOMM
Challenge
Recognize and reward Bell Mobility/MTS/BCTel Dealer store managers and staff for product purchases.
Solution
Developed the “Dare to Win” incentive program which included a full colour promotional folder and awards brochure, Pilot’s Log tracking form, motivational poster and store “Pilot Performance” chart with removable participant plane decals. Also produced performance statements and product knowledge quizzes.
RS&A provided creative direction; copywriting; travel, incentive and promotional merchandise fulfillment; administration; and project management.
Response
“The program creative and quality of awards were superb ... the program generated the highest participation levels in Bell Mobility's history and the competition had to twice revise their incentive point payout!!!…Our High Flyers Award to the Napa Valley was a once in a life time experience. Everything was first class.”
CASE STUDY - Creative Communications/
Sales Incentive
 Client
Corporate Express/Amex
Challenge
Develop travel incentive communication support materials.
Solution
Designed a President’s Club logo that was incorporated into theme letterhead, envelopes, 3-D post card mailers, mousepads and leather key fobs.
RS&A provided design and print production.
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