Client
The McDougall Group

Challenge
Develop corporate identity and marketing support materials for a financial services company.

Solution
Designed and produced a full-colour brochure, binder covers, spines and inserts; 2-colour letterhead and business cards; and templates for PowerPoint and e-mail.

RS&A provided strategic marketing, copywriting, design and print production services.

Response
"Your insightful marketing skills were invaluable…Your copywriting was right on the mark. In particular, the positioning statement you developed has now become our underlying mission and commitment to our clients…I would highly recommend your services to any company that is looking for on-target, creative marketing support."

Client
Leadership Management Canada

Challenge
To increase the number of Canadian licensees, formalize a corporate brand identity and improve communications.

Solution
Developed an initial marketing plan that identified the need to develop LMC/licensee web sites and provide licensee corporate identity tools, e-mail newsletters and press releases. To date, RS&A have designed, written and produced a 2-page full-colour advertorial and licensee recruitment brochure.

Response
"The brochure looks great. It impressed the US head office so much that they now recognize they need to do something better."

Client
RCOC

Challenge
Motivate employees to refer client insurance and investment leads.

Solution
Developed the "RSVP" lead referral incentive program where employees could win travel and merchandise prizes. This "closed-end" budget program was printed on 2-colour letterhead with black launch invitation envelopes, tuxedo gift boxes, red tissue and star confetti. Also provided foil-stamped truffle teasers and sweepstakes draw prizes.

RS&A provided strategic direction, copywriting, design, print production, promotional merchandise, award fulfilment and event support.

Response
Initially, RS&A developed a strategic marketing plan that included customer loyalty, incentive, recognition, client and business partner referral programs. On completion of the RSVP program, we were then hired to conduct a review of the branch exterior, advertising, marketing materials and Internet/Intranet communications.

Client
e-Manufacturing Networks

Challenge
Develop corporate identity, tradeshow marketing support and signage.

Solution
Designed and produced marketing materials and logo for a new Internet company. Integrated the design into business cards, full-colour brochures, back-lit signage, hanging banners and floor signs.

RS&A provided creative direction, final art and print production.

Response
Due to the demand, E-manufacturing requested a brochure reprint.