CASE STUDY - Consumer Loyalty/ 
Creative Communications

Client 
Castrol North America

Challenge
Attract and retain distributors by recognizing and rewarding product purchases. 

Solution
Developed the “Liquid Gold” vacation travel rewards program that was communicated using full colour brochures, award sheets, trade ads, quarterly newsletters, performance statements and promotional merchandise.

RS&A provided strategic and creative development, copywriting, print production, award recommendations and on-going program promotion.

Response
“I would like to personally thank you for the support you have provided. It has been a pleasure to work with you.”

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CASE STUDY - Consumer Loyalty/
Sales Incentive

Client 
The Campbell Group/Archetype

Challenge
Attract and retain the most successful print brokers in the industry. 

Solution
Developed the “Preferential Partners” loyalty program that offered members incentive awards, trade discounts, value-added benefits, professional development and small business support.

RS&A provided strategic development, creative direction, copywriting, incentive awards and partner negotiations.

Response
“Judging by the enthusiastic response we have received from potential members, you have created a program that has exceeded our expectations.”