Strategic Creative Marketing...Ideas that Work

Client
Psion Teklogix

Challenge
Provide unique and prestigious "Award of Excellence" recognition awards.

Solution
RS&A sourced a limited-edition bronze award designed by a world-renowned Canadian sculptor. The 17" high award was mounted on a custom-made granite pedestal with a removable inscription plaque and is now displayed in the company’s head office reception. A smaller version of the award was presented to the individual winners.

Response
"You did a fabulous job with what ended up to be a more than challenging project! You were quick to react and provided us with many options. Your attention to detail during the production process was appreciated and was reflected in the outcome."

Client
RCOC

Challenge
Motivate employees to refer client insurance and investment leads.

Solution
Developed the "RSVP" lead referral incentive program where employees could win travel and merchandise prizes. This "closed-end" budget program was printed on 2-colour letterhead with black launch invitation envelopes, tuxedo gift boxes, red tissue and star confetti. Also provided foil-stamped truffle teasers and sweepstakes draw prizes.

RS&A provided strategic direction, copywriting, design, print production, promotional merchandise, award fulfilment and event support.

Response
Initially, RS&A developed a strategic marketing plan that included customer loyalty, incentive, recognition, client and business partner referral programs. On completion of the RSVP program, we were then hired to conduct a review of branch exteriors, advertising, marketing materials and Internet/Intranet communications.

Challenge
Develop a new “President’s Club” logo and Arizona travel recognition award communications.

Solution
Custom designed a die-cut corrugated folder with full colour award highlights and 30 page agenda. The concept integrated Native American graphics, earth tones, leather fastener, foil printing and specialty paper stocks. Also produced matching ticket wallets, destination guides and exclusive room gifts.

RS&A provided creative direction, copywriting, print production and project management.

Response
“I wish you could have been a fly on the wall when all the compliments were being given regarding the participant package. It was a work of art and the best I have ever seen.”

Challenge
Develop President’s Club, Mexico travel recognition award communications.

Solution
For year 2, the communications were designed with a similar format to the previous year but with a more corporate look. The folder included a custom fastening; full colour destination highlights; 24 page agenda; team building motivational copy and quotations.

RS&A also supplied matching ticket wallets, destination guides, room gifts and a unique all-employee promotional 3-D post card.

Response
“You rose to the challenge to meet some very aggressive timelines and turn our vision into a reality…Thank you for a superior job writing, designing and producing the many President’s Club communication pieces.”

Challenge
Develop President’s Club, Palm Springs travel recognition award communications.

Solution
While retaining the integrity established in previous years, the design for year 3 used a blind embossed logo, distinctive paper stock, motivational quotations, mirage photo background and palm tree graphic.

RS&A provided creative direction, copywriting, print production and project management for the full colour award highlights, 30 page agenda, destination guide and ticket wallets.

Response
“For the third year running another great job. Despite all our last minute changes you were again able to deliver everything on time. Thanks for your patience and understanding.”